Our Proven Checklist for Marketing Success

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Here is our proven checklist for marketing success!

Contact Us or Order Now and have a dedicated manager do all the following and more for your business:

A)	Assess current website, marketing investments, and resources
	1.	Look at options for making the most of resources to get the best possible return on marketing investments
	2.	Look at options for branding, color scheme, logos, fonts, tag lines
	3.	Look at options for marketing, calls to action, incentives
	4.	Look at options for improving content, text, pictures, videos
	5.	Look at options for developing and maintaining the website
	6.	Create Marketing Strategy & Action Plan with a set budget and reasonable expectations for return on investment and timelines
	7.	Commit to Marketing Strategy & Action Plan
B)	Update existing website or develop new website to work with marketing efforts to get more leads and orders from customers
	1.	Develop test website and verify all content and links are perfect before making it available for the public
	2.	Select the perfect domain name and find a registrar with full DNS (Domain Name Services) control and add security to protect it from abuse
	3.	Select professional class email and business platform, recommend Microsoft 365 or Google Workspace
	4.	Select and setup appropriate website management & hosting solution that is fast, reliable, affordable, and well supported
	5.	Install encryption security where required, select either EV or Standard SSL (Secure Socket Layer)
	6.	Setup content so it is SEO (Search Engine Optimized)
	7.	Setup pages so they are SEF (Search Engine Friendly)
	8.	Setup, test, and verify website security and performance to make sure it is optimized and meets industry specifications
	9.	Test all links in most popular browsers and devices
	10.	Verify all content is unique and not duplicated anywhere on the internet
C)	Make upgraded or new website live for all the world to see
	1.	Setup sitemap and submit to search engines
	2.	Install Analytics and setup custom reports and monthly emails
	3.	Setup and verify business listings starting with Google Business Profile Management and Bing Places for Business
	4.	Test contact forms, ordering, eCommerce, and all other custom functionality
	5.	Review website often to make sure all parts are updated and working
D)	Setup and implement Marketing Strategy
	1.	Begin first most effective marketing using Email Campaigns to customers and those who subscribe to your newsletters
	2.	Begin second most effective marketing using Google Ads Campaigns and PPC (Pay Per Click) advertising
	3.	Install and test goals and conversion tracking codes then closely monitor ad spend and results
	4.	Setup website monitoring and alerts so we know right away when your website is down
	5.	Begin third most effective marketing by investing in SEO (Search Engine Optimization) work to improve organic ranking in search results
	6.	Add 600+ words unique content to your website often and share to social media and include in your newsletters
	7.	Setup and install share buttons and social media accounts starting with Facebook, Instagram, LinkedIn, and Twitter
	8.	Look at implementing less effective marketing approaches such as direct mail, paid display, social media, radio, TV, trade shows, magazines, flyers, newspapers, networking, cold calling, going door-to-door, signs, …
	9.	Review marketing efforts often and adjust to maximize return on investments