03Dec
Our Proven Checklist for Marketing Success
Here is our proven checklist for marketing success!
Contact Us or Order Now and have a dedicated manager do all the following and more for your business:
| A) | Assess current website, marketing investments, and resources | |
 | 1. | Look at options for making the most of resources to get the best possible return on marketing investments |
| 2. | Look at options for branding, color scheme, logos, fonts, tag lines |
| 3. | Look at options for marketing, calls to action, incentives |
| 4. | Look at options for improving content, text, pictures, videos |
| 5. | Look at options for developing and maintaining the website |
| 6. | Create Marketing Strategy & Action Plan with a set budget and reasonable expectations for return on investment and timelines |
| 7. | Commit to Marketing Strategy & Action Plan |
B) | Update existing website or develop new website to work with marketing efforts to get more leads and orders from customers | |
| 1. | Develop test website and verify all content and links are perfect before making it available for the public |
| 2. | Select the perfect domain name and find a registrar with full DNS (Domain Name Services) control and add security to protect it from abuse |
| 3. | Select professional class email and business platform, recommend Microsoft 365 or Google Workspace |
| 4. | Select and setup appropriate website management & hosting solution that is fast, reliable, affordable, and well supported |
| 5. | Install encryption security where required, select either EV or Standard SSL (Secure Socket Layer) |
| 6. | Setup content so it is SEO (Search Engine Optimized) |
| 7. | Setup pages so they are SEF (Search Engine Friendly) |
| 8. | Setup, test, and verify website security and performance to make sure it is optimized and meets industry specifications |
| 9. | Test all links in most popular browsers and devices |
| 10. | Verify all content is unique and not duplicated anywhere on the internet |
C) | Make upgraded or new website live for all the world to see | |
| 1. | Setup sitemap and submit to search engines |
| 2. | Install Analytics and setup custom reports and monthly emails |
| 3. | Setup and verify business listings starting with Google Business Profile Management and Bing Places for Business |
| 4. | Test contact forms, ordering, eCommerce, and all other custom functionality |
| 5. | Review website often to make sure all parts are updated and working |
D) | Setup and implement Marketing Strategy | |
| 1. | Begin first most effective marketing using Email Campaigns to customers and those who subscribe to your newsletters |
| 2. | Begin second most effective marketing using Google Ads Campaigns and PPC (Pay Per Click) advertising |
| 3. | Install and test goals and conversion tracking codes then closely monitor ad spend and results |
| 4. | Setup website monitoring and alerts so we know right away when your website is down |
| 5. | Begin third most effective marketing by investing in SEO (Search Engine Optimization) work to improve organic ranking in search results |
| 6. | Add 600+ words unique content to your website often and share to social media and include in your newsletters |
| 7. | Setup and install share buttons and social media accounts starting with Facebook, Instagram, LinkedIn, and Twitter |
| 8. | Look at implementing less effective marketing approaches such as direct mail, paid display, social media, radio, TV, trade shows, magazines, flyers, newspapers, networking, cold calling, going door-to-door, signs, … |
| 9. | Review marketing efforts often and adjust to maximize return on investments |
There you have it – our proven checklist for marketing success. We use this list for every client!
Contact Us or Order Now and have a dedicated manager do all the above and more for your business!
