Our Proven Checklist for Web Marketing Success

Our Proven Checklist for Web Marketing Success

Here is our proven checklist for web marketing success!

Contact Us or Order Now and have a dedicated manager do all the following and more for your business:

A)Assess current website, marketing investments, and resources
Y
1.
Look at options for making the most of resources to get the best possible return on marketing investments
Y
2.
Look at options for branding, color scheme, logos, fonts, tag lines
Y
3.
Look at options for marketing, calls to action, incentives
Y
4.
Look at options for improving content, text, pictures, videos
Y
5.
Look at options for developing and maintaining the website
Y
6.
Create Marketing Strategy and Action Plan with a set budget and reasonable expectations for return on investment and timelines
Y
7.
Commit to Marketing Strategy and Action Plan

B)

Update existing website or develop new website to work with marketing efforts to get more leads and orders from customers
Y
1.
Develop test website and verify all content and links are perfect before making it available for the public
Y
2.
Select the perfect domain name and find a registrar with full DNS (Domain Name Services) control and add security to protect it from abuse
Y
3.
Select professional class email and business platform, recommend Microsoft Office 365 or Google G Suite
Y
4.
Select and setup appropriate website hosting solution that is fast, reliable, affordable, and well supported
Y
5.
Install encryption security where required, select either EV or Standard SSL (Secure Socket Layer)
Y
6.
Setup content so it is SEO (Search Engine Optimized)
Y
7.
Setup pages so they are SEF (Search Engine Friendly)
Y
8.
Setup, test, and verify website security and performance to make sure it is optimized and meets industry specifications
Y
9.
Test all links in most popular browsers and devices
Y
10.
Verify all content is unique and not duplicated anywhere on the internet

C)

Make upgraded website live for all the world to see
Y
1.
Setup sitemap and submit to search engines
Y
2.
Install Analytics and setup custom reports and monthly emails
Y
3.
Setup and verify business listings starting with Google My Business and Bing Places for Business
Y
4.
Test contact forms, ordering, eCommerce, and all other custom functionality
Y
5.
Review website often to make sure all parts are updated and working

D)

Setup and implement Marketing Strategy
Y
1.
Setup and install share buttons and social media accounts starting with FaceBook, Instagram, LinkedIn, and Twitter
Y
2.
Add 600+ words unique content to your website often and share to social media
Y
3.
Begin first most effective marketing using Email Campaigns to customers and those who subscribe to your newsletters
Y
4.
Begin second most effective marketing using Google Ads Campaigns and PPC (Pay Per Click) advertising
Y
5.
Install and test goals and conversion tracking codes then closely monitor ad spend and results
Y
6.
Setup website monitoring and alerts so we know right away when your website is down
Y
7.
Begin third most effective marketing by investing in SEO (Search Engine Optimization) work to improve organic ranking in search results
Y
8.
Look at implementing less effective marketing approaches such as direct mail, paid display, social media, radio, TV, trade shows, magazines, flyers, newspapers, networking, cold calling, going door-to-door, signs, …
Y
9.
Review marketing efforts often and adjust to maximize return on investments

There you have it – our proven checklist for web marketing success. We use this list for every customer!

Contact Us or Order Now and have a dedicated manager do all the above and more for your business!

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