Our Proven Checklist for Web Marketing Success

Our Proven Checklist for Web Marketing Success

Here is our proven checklist for web marketing success!

Contact Us or Order Now and have a dedicated manager do all the following and more for your business:

  • Assess current website, marketing investments, and resources
  • Look at options for making the most of resources to get the best possible return on marketing investments
  • Look at options for branding, color scheme, logos, fonts, tag lines
  • Look at options for marketing, calls to action, incentives
  • Look at options for improving content, text, pictures, videos
  • Look at options for developing and maintaining the website
  • Create Marketing Strategy and Action Plan with a set budget and reasonable expectations for return on investment and timelines
  • Commit to Marketing Strategy and Action Plan
  • Update existing website or develop new website to work with marketing efforts to get more leads and orders from customers
  • Develop test website and verify all content and links are perfect before making it available for the public
  • Select the perfect domain name and find a registrar with full DNS control and add security to protect it from abuse
  • Select professional class email and business platform, recommend Microsoft Office 365 or Google G Suite
  • Select and setup appropriate website hosting solution that is fast, reliable, affordable, and well supported
  • Install EV or Standard SSL certificate if encryption security is required
  • Setup, test, verify website security and performance to make sure it is optimized and meets industry specifications
  • Test all links in most popular browsers and devices
  • Thoroughly read through all content and verify it is unique and copyrighted
  • Make upgraded website live for all the world to see
  • Install Analytics and setup custom reports and monthly emails
  • Setup sitemap and submit to search engines
  • Setup and verify business listings starting with Google My Business and Bing Places for Business
  • Test contact forms, ordering, ecommerce, and all other custom functionality
  • Review website often to make sure all parts are updated and working
  • Setup and implement Marketing Strategy
  • Setup and install share buttons and social media accounts starting with Google+, FaceBook, LinkedIn, and Twitter
  • Add 600+ words unique content to your website often and share to social media
  • Begin first most effective marketing using Email Campaigns to customers and those who subscribe to your newsletters
  • Begin second most effective marketing using pay per click AdWords Campaigns
  • Install and test conversion tracking codes then closely monitor ad spend and results
  • Setup website monitoring and alerts so you know right away when your website is down
  • Begin third most effective marketing by investing in SEO work to improve organic ranking in search results
  • Look at implementing less effective marketing options such as networking, cold calling, door-to-door, flyers, signs, mailing postcards, and advertising with radio / TV / newspapers / magazines
  • Review marketing efforts often and adjust to maximize return on investments

There you have it – our proven checklist for web marketing success. We use this list for every customer!

Contact Us or Order Now and have a dedicated manager do all the above and more for your business!

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