Beginner Web Marketing
$ 384 per campaign (USD)
- CAD: $ 480 per campaign
- EUR: 312 € per campaign
- GBP: £ 288 per campaign
Web Marketing at the beginner level sets up your self marketing solution and works with you so you are able to effectively use social media to win new business from your social networking efforts.
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Keep in mind that people are searching the web for your services and products right now. Let us make sure they find you and not your competition.
Beginner Web Marketing is an active solution aimed at winning you more business through driving traffic to your website and encouraging those searching for your services and products to contact you or order on-line. Your solution involves on-going services to be reviewed and billed on a monthly bases. WEBSITES @ OURFINGERTIPS acts on your behalf to manage both your pay per click advertising and improving your website’s standing organically using best practices and industry standards and, for the most part, following the advice and using the tools as provided by Google, Bing, and Yahoo. Our approach is simple in that we base your monthly fee on compensating us for the time we dedicate on your account plus any pre-approved expenses for outsourced and sub-contracted products and services.
We prioritize how we manage our time on your behalf so you receive the best possible value for our efforts. Working within the limits of our budget each month we work through the check list as customized for your success plus we keep you informed every step of the way – at least once a month we discuss your options and provide an update as to what has been done and what we will be doing next.
- Setup Pay Per Click (PPC) campaigns with Google / Bing / Yahoo. We setup your own accounts and products so you have full ownership and complete control of your pay per click investments – and you pay Google / Bing / Yahoo directly. We get you started and show you and your staff how you can manage these tools independently (if you want to) – so every penny of your investment goes to marketing, unlike any other on-line marketing company, such as Yellow Pages, where very little of your money goes to actually paying for clicks (see also Google Ads).
The best part of pay-per-click advertising is the return on your investment is immediate.
- Improve your ORGANIC (not paid for) listing in search engine results. Getting on the first page organically requires Search Engine Optimization (SEO) and Search Engine Marketing (SEM). There is so much work to do here and we recommend investing as much into this as your Pay Per Click (PPC) advertising. Your website is listed first in search results when your content best matches what was searched and you have the most links pointing to you – so the game is simply to add content and get your link on as many websites as possible (see also Google Ranking Factors). This work is very time consuming and labour intensive and it takes months before seeing a return on your investment – so we need to choose carefully who we delegate this work to and have to continually monitor their activities to make sure we are getting value for our money.
The best part of improving your organic listing is that the return on investment is lasting and long-term.
- On-going communications with you is the key to your marketing success. With regular discussions all involved are focused on results and we learn from each other’s observations and experiences. You know your business and industry and you are the one working directly with your customers and members so your input into how we market you is invaluable – you need a dedicated manager who listens to you and works with you to make sure all your marketing efforts are going in the right direction. In addition to your marketing investments in your website, pay per click campaigns, and improving your organic listing we help you consider your options for investing (1) in traditional methods of networking, cold calling, door-to-door, flyers, signs, mailing postcards, advertising with radio / TV / newspapers / magazines, and (2) in newer methods of affiliates, emailing and newsletter campaigns, social media (like facebook, google+, linkedin, twitter) and web services (like kijiji, craigslist, ebay).
The best part of your Web Marketing Solution @ourfingertips is that it is rich with ideas and know-how.