ROI for Different Marketing ApproachesWebmaster
Focus on the top performing marketing approaches and see the highest return on your marketing investments.
Mass Email approach is by far the most effective and the least expensive marketing for selling more. Mass emails work great when you have more than a few hundred email addresses of people genuinely interested in your products and services. However, this is only good for up-selling to your existing customers and selling to prospective customers who asked to be on your mailing list. As it is illegal in most countries to buy email lists, this approach is not something most of us can use to find new customers.
Paid Search approach is by far the most effective marketing for selling to people in the ‘micro-moment’ when they are searching for your products and services. The best of the best in paid search marketing is Google Ads (formerly AdWords) – see here for a 90 second video and more info on getting started: www.ourfingertips.com/google-ads
Website SEO (Search Engine Optimization) work is the 3rd most effective marketing approach (after Mass Email and Paid Search) for selling to people when they are searching for your products and services. Our clients show real measurable results from our SEO work using best practices and following the advice publicly available directly from Google, Bing, Yahoo, and others.
Other approaches listed in the graph do not show a positive ROI for all businesses, are expensive to get started, and difficult to measure the results accurately. After implementing the above top 3 marketing approaches, consider looking at some of the less effective marketing approaches such as direct mail, paid display, social media, radio, TV, trade shows, magazines, flyers, newspapers, networking, cold calling, going door-to-door, signs, …
To make the most of any marketing approach your business will need a website, a strong brand, memorable images, compelling content, and – above all else – clear calls to action and incentives something like: “SAVE 20% when you visit this webpage before it expires: ourfngertips.com/save-code-1234“.
Do your own research and calculate the ROI for each of your marketing campaigns and see how your approaches and methods measure against industry standards.
Contact us @oufingertips and we will be happy to show you how to make the most of your marketing investments – when you let us do all the work we focus on the top 3 approaches to get you real results real fast.