COVID-19 Business Survival Guide

covid-19-business-survival-guide

COVID-19 Business Survival Guide

Here are some tips to help your business survive COVID-19

Now is the time to help out and build good faith with your customers and staff and community. Keep thinking “better safe than sorry” and “what can I do to help?” and “how do I keep the business moving forward?”

Keep informed – be the person who only shares the facts – do not be the person to spread rumors and false news.

Keep the conversations going with the people you are close to … and listen, allow everyone to vent their frustration and express how scared and angry they are … and be real with everyone … and do your best to have fun and stay positive.

Get good at working remotely and doing everything possible via the internet, email, and phone.

Don’t be afraid to ask for help when you need it – we are in this together and will do anything we can to help each other.

Some tips:

Financial Relief & Info

To our clients: let us know if you want us to stop your payments and/or reduce your non-essential services – we will do everything we can to minimize your costs and help you and your business get through this.

To our prospective clients: take advantage of our free consultation and ask us if we can give you a FREE TRIAL – in most cases we are happy to get things working and won’t charge you anything until you start seeing new money coming in from our efforts.

To everyone: Obviously, AFTER making sure you and yours are doing everything you can to stay healthy, the next most pressing issue for business survival is to make sure we have the finances to get through this. This is especially difficult when we don’t know how long before we can expect business as usual, so – within reason and without causing panic – plan for the worst and watch your expenses and do your best to cut costs on non-essential services where you can  – as soon as you can.

Go to the source for information and double check your facts and verify the sources – talk to your team, partners, accounts, lawyers, insurance company, and suppliers.

Some info for our fellow Canadians:

Government of Canada – COVID-19 Benefits and services
https://www.canada.ca/en/employment-social-development/corporate/notices/coronavirus.html

BDC – Support for entrepreneurs impacted by COVID-19
https://www.bdc.ca/en/pages/special-support.aspx?special-initiative=covid19

More  helpful info for small business:

Facebook Business Resource Hub – Managing through and building resilience during the COVID-19 outbreak
https://www.facebook.com/business/boost/resource

Give the best online presentations / meetings / virtual classes:

We highly recommend using either Google G Suite or Microsoft Office 365 solutions for your business as the meetings work better, cost less, and have many more features than others such as gotomeeting.com, join.me, webex.com, zoom.us, …

Take advantage of our free consultation to get the most suitable services working for your business – we have partnerships and much experience with both Google and Microsoft so we can provide you with unbiased advice and insider info.

Depending on if you use Google G Suite or Microsoft Office 365, select the following to learn more – notice both have included solutions with no additional costs that are easy for you and your staff to use … that you can take advantage of right away!

Hangouts Meet

Use your Google G Suite ‘Hangouts Meet’ for your next presentations / meetings / virtual classes.

Get started, login here: https://meet.google.com/

Live Stream and Record your Meetings: You can now use all features from the Enterprise level until July 1, 2020 – normally you would need to upgrade from Basic or Business to Enterprise to stream and record meetings.

Hangouts Meet training and help
https://support.google.com/a/users/answer/9282720

Helping businesses and schools stay connected in response to Coronavirus
https://cloud.google.com/blog/products/g-suite/helping-businesses-and-schools-stay-connected-in-response-to-coronavirus

For our clients using G Suite we have enabled your ability to live stream and record your meetings. If you admin your G Suite yourself, to take advantage of this offer you need to manually enable these features – if you haven’t yet done so already, enable Meet video calling and  turn on live streaming and recording, see print screen:

google-g-suite-hangouts-meet-enable-video-recording-and-streaming

Microsoft Teams

Microsoft has added ‘Teams’ to your Office 365 account for free. Make time to see what this is as it can change the way you do business. You will be impressed by how easy it is to use, how it has everything to help you do more with your time, and how it makes it easier for you and your staff to work remotely.

Get started, login here: https://teams.microsoft.com

Help: https://support.office.com/teams

Training: https://support.office.com/en-us/article/microsoft-teams-video-training-4f108e54-240b-4351-8084-b1089f0d21d7

Microsoft Education
Empowering every student on the planet to achieve more.
https://www.microsoft.com/en-us/education

Share your videos on YouTube:

Strongly advise sharing your videos on www.youtube.com. If you haven’t done so already, setup your free YouTube Channel(s) for your business and upload your videos. You can set your videos to public, unlisted, or private – so you can easily control who can watch them.

Consider making many (if not all) of your videos public so it will be easier for people to connect on their own and this will do much to build your brand and organic ranking – Google likes it when you have YouTube videos in your content!

You can easily embed your YouTube videos into your website and can make it so only your paying customers can see certain videos. You can control how they look for different devices and make sure only your videos show in your pages. Contact us if you need any help getting this working for you.

Keep your customers and staff up to date

Add an alert notice to your website so everyone knows you are open and what you are doing to keep everyone healthy and safe.

covid-19-example-alert-notice

    • If your website uses WooCommerce you can simply use the Store Notice, login as WP Admin > Appearance > Customize > WooCommerce > Store Notice: add your notice, enable, publish.
    • If you have a WordPress website try the plugin Sitewide Notice WP as it works great, is easy … but we had a hard time finding it.
    • If you need help ask your webmaster – or ask us, we will be happy to help!

Send a newsletter to your customers letting them know what you are doing and if you have any good advice that will help – along with a link to where you will be keeping your updates. Do not send too many newsletters – try to send no more than one every month or so. Recommend  NOT using 3rd party newsletters, like Constant Contact or MailChimp – instead we recommend integrating newsletters into your website as it costs less, only shows your brand, uses your website content, and is easier to use so sending and maintaining subscription lists can be completely automated. We use either MailPoet or AcyMailing Enterprise along with sending service SendGrid Pro for our clients.

Take advantage of our free consultation
and SAVE 20% on our solution:
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Unleash the power of Live Chat! Help visitors to your website see the real value of your products and services – in real time from real people! Adding Live Chat Sales & Support functionality to your website will give your visitors instant responses from you and your staff – and if you want – from your new team of dedicated chat agents who are especially helpful after hours and when you and your staff are unavailable.

Take advantage of our free consultation
and SAVE 50% on our solution:
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