Our Proven Checklist for Web Marketing Success

Our Proven Checklist for Web Marketing Success

Here is our proven checklist for web marketing success!

Either Contact Us or Order Now and have a dedicated manager do all the following and more for your business:

  • Assess current website, marketing investments, and resources
  • Look at options for making the most of resources to get the best possible return on marketing investments
  • Look at options for branding, color scheme, logos, fonts, tag lines
  • Look at options for marketing, calls to action, incentives
  • Look at options for improving content, text, pictures, videos
  • Look at options for developing and maintaining the website
  • Create Marketing Strategy and Action Plan with a set budget and reasonable expectations for return on investment and timelines
  • Commit to Marketing Strategy and Action Plan
  • Update existing website or develop new website to work with marketing efforts to get more leads and orders from customers
  • Develop test website and verify all content and links are perfect before making it available for the public
  • Select the perfect domain name and find a registrar with full DNS control and add security to protect it from abuse
  • Select professional class email and business platform, recommend Microsoft Office 365 or Google G Suite
  • Select and setup appropriate website hosting solution that is fast, reliable, affordable, and well supported
  • Install EV or Standard SSL certificate if encryption security is required
  • Setup, test, verify website security and performance to make sure it is optimized and meets industry specifications
  • Test all links in most popular browsers and devices
  • Thoroughly read through all content and verify it is unique and copyrighted
  • Make upgraded website live for all the world to see
  • Install Analytics and setup custom reports and monthly emails
  • Setup sitemap and submit to search engines
  • Setup and verify business listings starting with Google My Business and Bing Places for Business
  • Test contact forms, ordering, ecommerce, and all other custom functionality
  • Review website often to make sure all parts are updated and working
  • Setup and implement Marketing Strategy
  • Setup and install share buttons and social media accounts starting with Google+, FaceBook, LinkedIn, and Twitter
  • Add 600+ words unique content to your website often and share to social media
  • Begin first most effective marketing using Email Campaigns to customers and those who subscribe to your newsletters
  • Begin second most effective marketing using pay per click AdWords Campaigns
  • Install and test conversion tracking codes then closely monitor ad spend and results
  • Setup website monitoring and alerts so you know right away when your website is down
  • Begin third most effective marketing by investing in SEO work to improve organic ranking in search results
  • Look at implementing less effective marketing options such as networking, cold calling, door-to-door, flyers, signs, mailing postcards, and advertising with radio / TV / newspapers / magazines
  • Review marketing efforts often and adjust to maximize return on investments

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